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The Complete Guide to What Makes a Good Website - The Dos & Don'ts of Designing Websites

Website design services are a vital part of any successful business. A website can help you establish your brand and stay up to date with modern trends. They can also be used to generate leads, increase conversions, and measure the success of your marketing efforts.

Your website is the cornerstone of your business. It’s the first impression your customers will get of you and what they will use when they want to find out more about what you do. That’s why it’s important to build a site that has everything that makes sense for your brand.

In this article, we’ll cover some best practices for designing a successful website that will help you stand out from the crowd and draw visitors to your site.

Woman looking at a website on her laptop

Why should your website be tailored to your customers’ needs?

A good website should be tailored to your customers’ needs and industry. It should have a clear and concise message that conveys the reason someone should do business with you. This is done by providing visitors with information like who you are, what you offer, how you work and why they should do business with you.

The design of your website is a crucial part of your business. It’s what sets you apart from the competition and differentiates you from the rest. Your website reflects who you are and what you offer to your visitors. This means that it needs to be well-designed, aesthetically pleasing, and easy to use.

A good website design is essential for any company or organisation that wants to achieve success. A well-designed website is more likely to be successful because it will have a positive impact on the user experience, increase conversion rates, and generate further interest in their products.

SEO optimised website design on all devices

An Aesthetically pleasing website makes a BIG impact!

The colours you choose for your website design project will have a huge impact on the mood and message of your website. You should choose colours that are in harmony with your business, but also make a bold statement. Choosing the right colours for your website is an important step in the design process. It can set a mood and convey a message about your brand. A good way to think of colours and what they represent is to think about your favourite outfit. What do you wear when you want to feel happy or confident? A colour that will make you feel those same feelings on your website may be best for you.

A good website design must also be aesthetically pleasing, easy to navigate, and responsive. It must also have a clear call-to-action and provide the information that visitors are looking for quickly and efficiently. This will contribute to increased customer satisfaction, revenue seen from the site, and ultimately an increase in conversions.

Call to action button is an effective way to direct a potential customer towards a desired outcome. A call-to-action button will typically be found at the end of a landing page and is used to prompt the viewer to make a purchase, subscribe, download, like or share the content.

It is important for web designers to use best practices when designing websites so that they are not only aesthetically pleasing but also functional. A good website design should focus on usability, readability, accessibility, and search engine optimization (SEO). It should also be mobile friendly so that it can be viewed on any device with ease.

Designing a website can be a daunting task. There are so many things to consider, from the content to the layout to the colours. And don’t forget about all the different screen resolutions! The good news is that we are always on hand to help you create your site, so you don’t have to do it all yourself. We’ll design a website that is uniquely yours and will reflect your brand and content, as well as provide ongoing management services if need.

Woman looking at a website on her mobile phone

What NOT to include on your new website

There are many things that you should not include on a website. For example, you should omit anything that may be considered offensive or obscene in nature. You should also avoid including any kind of personal information such as emails, addresses or phone numbers (Unless these are used for business only).

The navigation for your site is the backbone of the experience. It determines what people can do, how they get around to doing it, and how easily they can find what they’re looking for. The navigation should be simple, quick to use, and intuitive. Make sure that it is clear whether a link goes to a page or another site.

As the internet is a vast landscape of data, it can be overwhelming to navigate. Websites today are being designed with less information on the pages, this is so users can find what they need faster. Gone are the days of scrolling through pages and pages of texts, images, and videos only to find you don’t have enough time to read or watch everything before your next meeting.

Ready to get started?

There are several web design tools that can assist you in creating your site and with less effort. Some of these tool’s offer drag-and-drop functionality, while others will handle the coding for you.

Typically, we use WordPress to design client websites. WordPress is an open-source platform that is used by millions of people all over the world. It’s free for anyone to use, has been updated regularly with new features, and is constantly being improved by its community of developers.

The Smart Content offer professional website design and web development. Our team of experts can help you with your vision. We pride ourselves on being one of the most affordable and dependable companies in the industry. If you would like to find out about how we can create and design a website that meets your expectations, please get in touch to talk things over.