Gaining consumer trust is crucial for the success of any business. In today’s highly competitive market, where consumers have numerous options to choose from, establishing and maintaining trust with customers is more important than ever. Consumer trust directly impacts a business’s botto...

If you get a message saying your Facebook account has been blocked for policy violations, don’t worry. It’s most likely just another phishing scam. It seems that a new scam is making the rounds that targets Facebook accounts. Users are receiving mass notifications threatening bans for copyri...

What is Branding? Brand identity is an abbreviation of who you are and what you can do for someone. It is what makes your company stand out from the rest. It can be found in anything from your logo and website to your office space and employee uniform. Your company identity is the people and [&helli...

The purpose of a logo is to create a recognisable icon tied to the branding of a company. Logos are often designed using abstract symbols such as shapes and colours. The choice of shape can communicate different meaning: circles represent the concepts of completeness and eternity while squares repre...